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Expressive faces
Big eyes and distinctive details give every character its own identity.
A little stretch.A lot of personality.
Four colourful besties with expressive faces, glitter-filled bodies and a playful elastic twist.
Meet the Cuties
A colourful character world by TOYSMAXConcept presentation · 2026
01 / The concept
Cute at first sight.
Fun in every stretch.
Elasti Cuties brings character and tactile play together. Each friend pairs an expressive vinyl-style head with a bright translucent glitter body made for stretchy play.
Collect a favourite colour, choose a personality and step into a joyful world of sparkle.
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Stretchy play
A soft elastic body creates the central tactile play pattern.
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Glitter finish
Translucent colour and embedded sparkle make the bodies pop.
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Four personalities
Kitten, Puppy, Bunny and Panda form the first colourful crew.
The play promise
STRETCH.
SPARKLE. SMILE.
One simple action. Four irresistible characters.
02 / Meet the crew
Four Cuties.
Four ways to shine.
A coordinated range with a distinct colour, face and attitude for every character.
Kitten
Curious · Bright · Ready to leap
Aqua glitter, lime eyes and a fearless little smile. Kitten brings playful energy to the crew.
Cat earsAqua sparkleAdventurous
Puppy
Cheerful · Loyal · Always playful
Hot-pink glitter, floppy purple ears and bright aqua eyes. Puppy is the joyful heart of the group.
Floppy earsPink sparklePlayful
Bunny
Sunny · Bouncy · Full of ideas
Lime glitter, an aqua head and violet eyes. Bunny adds a fresh pop of colour and curiosity.
Soft earsLime sparkleBouncy
Panda
Dreamy · Cool · Sweetly confident
Lilac glitter, purple patches and vivid pink eyes. Panda brings dreamy confidence to the collection.
Round earsLilac sparkleDreamy
03 / The first collection
Choose your
colour. Find
your Cutie.
The four-character range creates an immediate, easy-to-read colour story at shelf.
04 / Packaging direction
Made to pop
at shelf.
Two formats are planned. The artwork, dimensions, pack count and final structures remain in development until approved packaging sources and technical data are available.
Foil bag + display
One character per foil bag, supported by a colourful open-front countertop display and a clear four-character collection story.
Try-me blister
A central blister holds the figure while lateral access lets shoppers reach the arms and understand the stretch play.
STRETCH MY ARMS!
05 / Lifestyle & campaign
Show the
play moment.
Lifestyle imagery will establish real-world scale, show a natural two-hand interaction and connect each character to a bright, expressive world.
- Hero lifestyle scenePending scale & age
- Two-hand stretch demonstrationPending physical range
- Four-character friendship scenePlanned
- Retail campaign cropsAfter final masters
Lifestyle pendingReal play.
Real reactions.Photography direction will be developed
after scale and interaction are confirmed.
Real reactions.Photography direction will be developed
after scale and interaction are confirmed.
Small friends.
Endless personality.
A playful character and stretch-toy concept developed by TOYSMAX.
Back to the sparkle